SMS Simplification,

Research and Training

Safety Management Systems (SMS) have become too big, too complex and lost sight of the end user.

What is Our Mission?

We research and develop next generation methods for concise text. Our vision is that if something is user-friendly then we will use it more. And, if something is understandable then we make less mistakes.Our mission is to help you simplify and improve your Safety Management System (SMS) to improve compliance, safety and efficiency.

Who Do We Work for?

Our clients are high reliability organizations such as hospitals, governments, airlines, rail-, shipping- and oil-companies. Our clients operate in North- and South- America, Europe, Africa, Asia and Australia.

What Can We Do for You?

Our most common product is to run projects where we train your writers and at the same time simplify, and improve parts of your Safety Management System (SMS). We also give presentations and mini seminars.


How Do We Work?

We run SMS simplification and improvement projects through several workshops. We coach your writers between the workshops.

See these client case studies for more details:

What Presentations Do We Give?

We have a strong passion for what we do and love to share our vision. No audience is too large or too small. We have inspirational presentations with ready to use takeaway points about how simplicity can improve safety, compliance and efficiency. We offer these in most parts of the world.


Presentation at the International Union of Marine Insurance (IUMI) Conference 2016 Genova.

Where Do We Work?

We work in Asia, Middle East, Europe, North and South America.